Chus García Fraile has a critical look at the consumer society and its manifestations; her pictorial series on sneakers or containers, her photographs on the advertising epic, or her videographic creations such as Mercado continuo demonstrate the artist's ability to strip everyday objects of the superfluous and make the myths of consumption of today's society emerge from them. .  In the series of shoes, oversized photorealistic paintings, one observes the transformation of these everyday objects into icons. These seductive objects become an implacable mirror that reminds us that less is more: consume less to be happier. In fact, Baudrillard declares that "we live in the time of the object" and the artist Chus García Fraile illustrates with a certain irony the democratization of the consumer object. It is therefore understood that it is not personal tastes or individual needs that lead  to choose one product or another, but the great media pressure, the invasion of advertising that we see occupying more and more space in the street and in the minds.

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The football table made of Talaverana ceramics with the formation of the Real Madrid and Barcelona teams, two classics, has an ornamental, baroque character. It is where its essence of playful character resides in its origin to become contemplative and subjective given its uselessness, thus giving rise to a new reality. A new reality invited by the irrational, abolished logic and a certain Dadaist tendency intertwining opposites and contradictions. Chus García Fraile is nihilistic in his spirit: he dismantles the method, refutes reality and denies everything that preaches a higher purpose.  He gets rid of all preconceived ideas to make way for another open option as soon as to its meaning. Pop is also introduced into his work through culturally popular objects, removing the material from its context and isolating it for contemplation, as well as emphasizing the Kitsch aspect with irony.